Business travellers seek personalisation, quick and easy

Travel News 31 May 2018

Personalised travel delivered quickly and easily are key for today’s corporate travellers, according to Amadeus’s latest research, ‘Better Business, Smarter Travel: Perspectives on the future of Managed Travel 3.0’.

In the age of instant messaging and ‘always on’ social media, TMCs and corporations must continue to add to the value that they provide, and corporations need to embrace changes in how employees want to travel.

Here are four key highlights:

1. Rapid change is the only constant when it comes to travel content
• Travellers expect travel to be personalised, relevant and easy to buy.
• Travel agencies and TMCs will continue to require access to relevant content at the lowest possible cost, to provide travellers with choice and flexibility at the booking stage, as well as quality and consist service.

2. Chatbots and blockchain could transform corporate travel
• Clear, consistent and easily available communication are important for travellers.
• Intuitive messaging platforms such as chatbots could drive greater responsiveness between companies and travellers, and help improve duty of care and productivity.
• Blockchain could enable more frictionless travel from baggage tracking to biometrics check-in.

3. The promise of AI, VR and AR
• Artificial intelligence and bots will become game changers in the corporate travel industry – from travel companion to travel assistant to travel essential.
• Virtual and augmented reality, along with geo-localisation, could enhance traveller confidence.

4. Mobile and personalisation define the APAC traveller
• Asia accounts for over a third of the world’s corporate travel spending. China and India are the world’s largest, fastest growing business travel markets by spend.
• Indian business travellers have the strongest appetite for digital: 85% prefer digital processing for flights; 64% for hotels.
• 37% of Chinese business travellers prefer mobile flight check-ins compared with 26% of other Asians.
• Corporate travel spending will shift from Australia and Japan to emerging economies, eg. Indonesia, Thailand, the Philippines, Myanmar, Cambodia.
• Rise of a distinct and diverse generation of APAC business travellers means companies must learn how best to serve their needs.
• 65% would be open to sharing personal information with travel service providers for personalised offers and services.

 

Source: Travel Weekly Asia